Hi šš½, Iām
Masih Salali
A Sr. Product & UX designer with 6+ years of experience, I specialise in engagement and growth across digital products, to drive business results.
Available for work
Career Highlights
Career Highlights
Some of my achievements throughout the years.
Some of my achievements throughout the years.
Product & UX Case Studies
The stories behind my work, teams, and impact
DreamHack (Esports & Gaming Festivals)
Physical & Digital experiences:
Gaming Festival App
At DreamHack, I increased the App engagement rates by 80% for 100k+ global users, leading to 25%+ increase in revenue.
10 Seconds
Sign up time
+80%
Increased Engagement
+68%
Usage increase
BT & Virtusa (Telecoms, Consulting)
A New service, and a New Product:
Creating a service for Manufacturers
At BT, I led the User research in the two largest business units, attracted 5 new customers, and rolled out a new product to 1000+ customers.
Ā£150 Mil
Revenue
77 NPS
Rating
1000+
Customers
ZeroLight 3D Cloud visualisation tool (Vehicle Configurator)
3D Cloud Suite for Vehicle Configuration:
Leading designs on SpotLight Suite
At ZeroLight, I led the designs for 12 apps, played a critical role in the productās life cycle from Alpha to release candidates (v1.0).
Alpha to Live 1.0
Product lifecycle
24 Global
Market releases
+100%
Usability and accessibility
Product & UX Case Studies
The stories behind my work, teams, and impact
DreamHack (Esports & Gaming Festivals)
Physical & Digital experiences:
Gaming Festival App
At DreamHack, I increased the App engagement rates by 80% for 100k+ global users, leading to 25%+ increase in revenue.
10 seconds
10 seconds
Time to onboard
Sign up
80%
+80%
More engagement
Engagement
+68%
Usage rate increase
Usage increase
BT & Virtusa (Telecoms, Consulting)
A New service, and a New Product:
Creating a service for Manufacturers
At BT, I led the User research in the two largest business units, attracted 5 new customers, and rolled out a new product to 1000+ customers.
Ā£150 Mil
Revenue
Revenue
77 NPS
Product rating
Rating
1000+
Customers impacted
Customers
ZeroLight 3D Cloud visualisation tool (Vehicle Configurator)
3D Cloud Suite for Vehicle Configuration:
Leading designs on SpotLight Suite
At ZeroLight, I led the designs for 12 apps, played a critical role in the productās life cycle from Alpha to release candidates (v1.0).
Alpha to Live
Alpha to live
Product lifecycle
24 Global
Market releases
+100%
Usability increase
Usability
User Interfaces
User Interfaces
Here are some of my other UI work.
Here are some of my other UI work.
Testimonials
Testimonials
Kind words from colleagues
Kind words from colleagues
This Was Only a Glimpse.
I would love to share the full version with you. Connect with me on my LinkedIn, or email me at Masihsalali.design@gmail.com
Thank you for reading till the end!
I would love to share the full version with you.
Let's connect on Linkedin, or if you prefer, email me!
Thank you for reading till the end!
Available for work