Hi šŸ‘‹šŸ½, Iā€™m

Masih Salali

A Sr. Product & UX designer with 6+ years of experience, I specialise in engagement and growth across digital products, to drive business results.

Available for work

Career Highlights

Career Highlights

Some of my achievements throughout the years.

Some of my achievements throughout the years.

Product & UX Case Studies

The stories behind my work, teams, and impact

DreamHack (Esports & Gaming Festivals)

Physical & Digital experiences:
Gaming Festival App

At DreamHack, I increased the App engagement rates by 80% for 100k+ global users, leading to 25%+ increase in revenue.

10 Seconds

Sign up time

+80%

Increased Engagement

+68%

Usage increase

BT & Virtusa (Telecoms, Consulting)

A New service, and a New Product:
Creating a service for Manufacturers

At BT, I led the User research in the two largest business units, attracted 5 new customers, and rolled out a new product to 1000+ customers.

Ā£150 Mil

Revenue

77 NPS

Rating

1000+

Customers

Replicating a GOV.UK service, using HTML and GOV Prototype Kit.

In this project, I created a complete prototype from scratch, using the resources and prototype kit provided by GOV.UK to hone

HTML code

prototyping

Design

Systems

Service

Standard & Manual

GOV.UK

ZeroLight 3D Cloud visualisation tool (Vehicle Configurator)

3D Cloud Suite for Vehicle Configuration:
Leading designs on SpotLight Suite

At ZeroLight, I led the designs for 12 apps, played a critical role in the productā€™s life cycle from Alpha to release candidates (v1.0).

Alpha to Live 1.0

Product lifecycle

24 Global

Market releases

+100%

Usability and accessibility

Product & UX Case Studies

The stories behind my work, teams, and impact

DreamHack (Esports & Gaming Festivals)

Physical & Digital experiences:
Gaming Festival App

At DreamHack, I increased the App engagement rates by 80% for 100k+ global users, leading to 25%+ increase in revenue.

10 seconds

10 seconds

Time to onboard

Sign up

80%

+80%

More engagement

Engagement

+68%

Usage rate increase

Usage increase

BT & Virtusa (Telecoms, Consulting)

A New service, and a New Product:
Creating a service for Manufacturers

At BT, I led the User research in the two largest business units, attracted 5 new customers, and rolled out a new product to 1000+ customers.

Ā£150 Mil

Revenue

Revenue

77 NPS

Product rating

Rating

1000+

Customers impacted

Customers

Replicating a GOV.UK service, using HTML and GOV Prototype Kit.

In this project, I created a complete prototype from scratch, using the resources and prototype kit provided by GOV.UK to hone

HTML

Prototyping

Design

Systems

Service

Standard

GOV.UK

GOV.UK

Replicating a GOV.UK service, using HTML and GOV Prototype Kit.

In this project, I created a complete prototype from scratch, using the resources and prototype kit provided by GOV.UK to hone

HTML

Prototyping

Design

Systems

Service

Standards

ZeroLight 3D Cloud visualisation tool (Vehicle Configurator)

3D Cloud Suite for Vehicle Configuration:
Leading designs on SpotLight Suite

At ZeroLight, I led the designs for 12 apps, played a critical role in the productā€™s life cycle from Alpha to release candidates (v1.0).

Alpha to Live

Alpha to live

Product lifecycle

24 Global

Market releases

+100%

Usability increase

Usability

Testimonials

Testimonials

Kind words from colleagues

Kind words from colleagues

This Was Only a Glimpse.

I would love to share the full version with you. Connect with me on my LinkedIn, or email me at Masihsalali.design@gmail.com

Thank you for reading till the end!

I would love to share the full version with you.

Let's connect on Linkedin, or if you prefer, email me!

Thank you for reading till the end!

Available for work

Hi šŸ‘‹šŸ½, Iā€™m

Masih Salali

A Sr. Product & UX designer with 6+ years of experience. I specialise in engagement and growth across digital products, to drive business results.

Available for work